Competitive Analysis

STRATEJİ360 Competitive Analysis

Competitive Analysis is a fundamental tool used by businesses to comprehend the competitive landscape, make strategic decisions, and gain a competitive edge. This analysis draws inspiration from Michael Porter's Five Forces Model, guiding businesses in shaping their strategies by identifying the key determinants of competition within an industry.

The Five Forces Model encompasses five primary factors: supplier power, buyer power, the threat of new entrants, rivalry among existing competitors, and the threat of substitute products or services. Supplier power denotes the bargaining power of suppliers providing goods or services to businesses, while buyer power reflects the bargaining power of customers. The threat of new entrants gauges the difficulty for new competitors to enter an industry. Analysis of existing competitors evaluates the strengths and weaknesses of companies directly competing, while the threat of substitutes examines the likelihood of alternative products or services gaining traction in the market.

This analysis enables businesses to make strategic decisions around these five factors. For instance, when considering supplier power, a business assesses how it interacts with suppliers in terms of material procurement or cost management. Buyer power could influence customer satisfaction, pricing strategies, and marketing approaches.

The threat of new entrants evaluates the impact of new competitors entering the market on existing players. Analysis of existing competitors aids businesses in understanding the strengths and weaknesses of other market players, helping them tailor their strategies accordingly. The threat of substitutes examines how factors like technological changes or shifting consumer preferences could affect existing products or services in the industry.

This model provides a comprehensive roadmap for businesses to understand market dynamics, develop competitive advantages, and shape their strategies based on these analyses. STRATEJİ360, leveraging Porter's Five Forces Model, assists businesses in enhancing their positions, competitive advantages, and strategies within their respective industries. This analysis serves as a crucial guide for businesses striving to thrive in competitive markets.

Market conditions vary depending on the business's sector of activity. Considering this situation, the question set in this analysis is prepared according to the sector specified in the business information.

The analysis report contains detailed information and recommendations about each factor affecting competition. In the light of the results obtained, analysis results regarding the life cycle are also given in detail.